Polycab India unveils new brand identity
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Polycab India, the cables and wires manufacturer, has unveiled new brand identity and undergoes a transformation under Project LEAP.
In alignment with its brand vision of 'Bringing the power of innovations to help everyone connect to a brighter future,' Polycab has introduced a forward-looking brand line, signifying the evolution from the existing positioning of ‘Connection Zindagi Ka.' to ‘Ideas. Connected.’
The company also launched a TVC to communicate to its audience the promise of a future - a home that understands the consumer’s needs and desires. The campaign ‘Ghar Jo Aapko Samjhe’ lends the connection with the brands' key target audience.
Inder Jaisinghani, Chairman and Managing Director, Polycab India, said, “our refreshed brand tagline, 'Ideas. Connected.,' builds on a future where Innovative solutions, based on a thoughtful idea, simplifies lives, and in turn connects to a brighter future. We are dedicated to fostering a brighter future for all, one where every aspect of our lives is seamlessly connected, and our homes truly understand us.”
